Support requirements for an app on Google Play

What Google expects for user support, the URL fields that need filling, and how to answer without a team.

Updated 2026-09-18 · Written from the same rules terms.gg uses to generate documents

The field nobody thinks about

The Play Console asks for a support email address, and optionally a website. The address has to work, and someone has to read it.

What a support page should do

• Answer the questions people actually ask, rather than listing features.
• Let someone write to a person when the answer is not there.
• Say plainly when nobody is available, instead of promising a reply that is not coming.
• Work on a phone, because that is where the person having the problem is.

Keeping it true after launch

A legal page stops being true the moment the product moves past it, usually by adding a payment provider, an analytics SDK or a sign-in. No store re-checks your pages against your build, so the drift is yours to notice.

• Re-read it whenever you add a dependency that sees user data.
• Re-open the Google console after any change to what the app collects: the listing and the policy have to agree.
• Keep the URL stable. Changing where a policy lives breaks every listing that points at it.